The Power of Words in Automotive Advertising
- Turn of the Century
- Progression after the 1920's
- 1950's and Beyond
- Welcome to the 21st Century!
- Additional Resources
Description
A focus on the trends in word usage and audience in advertisements, specifically the automotive industry. (late 1800's-present)
As consumers , it is important to understand how the power of words influences what people buy and why.
What can be discovered about the motives of the advertiser to the targeted audience?
Credits
Mary Lou Klier and Diana Thomas
Sections
Turn of the Century
From t-shirts to shoes, jeans to cars, we are all consumers. We have to buy what we need. How do we know what is available and where to find it?
Many resources such as magazines, newspapers, television commercials, and of course, the internet are available to us. All of these marketing ideas are advertising, just in different forms.
One of our most relied upon invention's is the automobile. How did people first learn where to buy a car? How much did it cost? Did it come in different colors?
By using historical images from magazines, newspapers, and even old photographs, we can better understand the progression the automotive industry has made in showing consumers its product.
Let's step back in time and look at some early advertisements.
Progression after the 1920's
Advertisers during this time period realized there was a window of opportunity to appeal to a broader audience.1950's and Beyond
Automobiles met idealistic needs of the consumers.