The Power of Words in Automotive Advertising
How much has changed?
http://www.youtube.com/watch?v=aLLKcv_lDKg
With 21st century technologies, the auto industry has been able to advertise its product in unique and appealing ways to reach all audiences. Listen to this Chevrolet commercial. What is the company trying to say about their product by using sound?
The Ford advertisement on the left is a prime example of the automotive industry linking in with the music industry to promote their product(s).
1. Who do you believe this advertisement may potentially attract?
2. Compare your beliefs to that of the car advertisements of the early part of the century. What are the similarities and differences? Why do you think these changes were necessary?
http://www.youtube.com/watch?v=ejcHwvG9cHQ
Now, listen and watch this Dodge advertisement. What message is the company trying to get across to listeners?
Between the two, in your opinion which company has created a more appealing visual and/or has been more convincing?
Thinking about our previous topics of how advertisements appeal to certain people, who is this ad supposed to attract?
Why may someone feel excited and confident about buying this truck? Word examples?
Though sparse with words, this Chevrolet Camaro ad speaks volumes.
"A picture is worth a thousand words." What does this quote mean?
What is this ad saying to a person?
Does the setting play a role? What previous ads may this compare to?
Why is the letter "E" in red?
