Racial Discrimination At Euclid Beach

In 1901, Dudley S . Humphrey took over control of Euclid Beach Amusement Park, vowing to turn it into a haven for family friendly fun. He had previously run a popcorn stand at the park, though the prevalence of alcohol, freak shows, and gambling under the old ownership offended the devout Humphrey's Protestant morality.Humphrey's new Euclid Beach - where everything "was of a highly moral and elevating character" - instantly became a success, proving wrong the detractors who claimed that doing away with the alcohol and rowdiness would keep crowds away.

Streetcar companies introduced single fare service to the park, making getting there both easier and cheaper.Humphrey helped secure this concession by agreeing to scrap the park's ferry boat service. Thanks to the new ownership's policy of free admission (rides and attractions still cost extra), one could enjoy a day at the park for little more than the cost of a streetcar ride.The new and improved Euclid Beach Park triumphantly declared its unique character in its motto: One Fare - Free Gate - No Beer.